Ginga is the first sustainable fashion brand to include the creativity and work of people with Down Syndrome.
"It's cool to be fair, it's fair to be cool"
De quoi traite ce projet?
Ginga was born out of the dream to create a fashion brand that takes care of the environment, promote the integration of people with Down Syndrome and offers timeless products.
Quels sont les buts et le groupe cible?
We want to show the world that inclusion is possible in a
regular business and that work will still be well done at the of
the day. We'll make sure that our offers will be as good as what is
on the market. We'll go further than other brands, because we'll
have great products and we'll organize our structure from the
beginning to integrate people with Down Syndrome.
We aim to inspire and motivate other companies to start inclusion too.
Pourquoi faut-il parrainer votre projet en particulier?
We focus on a win-win-win concept:
Que se passe-t-il avec l'argent une fois le financement réuni?
The money will be used to help us make all this happen!
We'll use it mainly for financing the 1st collection, and as well to set up the brand and organize the best structure for the collaborators.
Qui sont les initiateurs du projet?
The idea is from Barbara Ortins, a Brazilian Fashion Designer, that after years of experience in Europe, decided to create her own Cool Eco and Social Brand inspired on her brother, Guiga.
"We were raised in the country side of Salvador in Brazil, in a very green area with a lot of native nature. During all our life, we've been taught that human and nature are partners , where both parties must give to receive, in a mutual way. The principle of caring about the environment is our first inspiration.
My brother Guiga is our second great inspiration. I have had more satisfactions than challenges with him. His extra chromosome is an extra dose of genuineness, love and happiness.
Ginga supports these 2 reasons. We believe that people with Down Syndrome are capable of having space in the working environment. We appreciate their value as people and as workers. We want to give them the opportunity to feel normal in a world where everybody is actually different. We want to appreciate people the way they are."