Ginga - The social way of doing fashion

Un progetto della regione di Raiffeisenbank Basel

Il nostro progetto

Ginga is the first sustainable fashion brand to include the creativity and work of people with Down Syndrome.

"It's cool to be fair, it's fair to be cool"

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WEBSITE: www.gingaethicalclothing.com

Periodo di finanziamento 16.03.2018 16:12 ore - 30.04.2018 00:00 ore
Periodo di realizzazione 45 days
Soglia di finanziamento CHF 10'000
Obiettivo di finanziamento CHF 15'000

Di Cosa tratta questo progetto?

Ginga was born out of the dream to create a brand that offers fashionable products, promotes the integration of people with Down syndrome and takes care of the environment through the use of sustainable materials.

Quali sono gli scopi e il gruppo-target?

Ginga wants to show the world that it is possible to think social and think business at the same time.

We want to create the business model for a better future.

We will go further than other brands: we'll focus on great products and build our structure to integrate people with Down Syndrome from the beginning.

Ginga's aim is to inspire and motivate other companies to start Inclusion too!

Perché qualcuno dovrebbe sostenere il tuo progetto?

We focus on a win-win-win concept:

  • More satisfaction for the customer, who will be getting a cool sustainable product that encourage the inclusion of differently abled people to the market.
  • More satisfaction for our Down-Syndrome collaborator, who will have activities with various tasks, will feel included and will be able to see the result of their work in products used by people everywhere.
  • More satisfaction for Ginga, who will be spreading the concept of eco&social fashion.

Che cosa accade con i soldi se il progetto va a buon fine?

The money will be used to help us make all this happen!
We'll use it mainly for financing the 1st collection, set up the brand and organize the best structure for the collaborators.

Chi c'è dietro il progetto?

The idea is from Barbara Ortins, a Brazilian Fashion Designer, that after years of experience in Europe, decided to create her own Cool Eco&Social Brand inspired on her brother, Guiga.

"We were raised in the country side of Salvador in Brazil, in a very green area with a lot of native nature. During all our life, we've been taught that human and nature are partners , where both parties must give to receive, in a mutual way. The principle of caring about the environment is our first inspiration.

My brother Guiga is our second great inspiration. I have had more satisfactions than challenges with him. His extra chromosome is an extra dose of genuineness, love and happiness.

Ginga supports these 2 reasons. We believe that people with Down Syndrome are capable of having space in the working environment. We appreciate their value as people and as workers. We want to give them the opportunity to feel normal in a world where everybody is actually different. We want to appreciate people the way they are."